Wednesday, April 10, 2013

American Idol Tries Something New - Live Camera Feed During Commercials

In this week’s live Top 6 results show airing Thursday, April 11 (8:00-9:00 PM ET live/PT tape-delayed), FOX will present an on-screen double-box live camera
feed of the show during a commercial break.  Fox is calling it a first.

According to the network, when IDOL cuts to commercial later in the show, the behind-the-scenes goings-on will continue LIVE during the ad break, giving viewers an exclusive peek from backstage, the IDOL stage and the audience. The LIVE show content will appear on-screen simultaneously alongside each official sponsor’s commercial. Also, the official series sponsors Ford, AT&T and Coca-Cola will gain added exposure with on-screen graphics and wraps in these double-boxed commercial pods.

"The 'double box' keeps viewers connected to the storytelling of the program by giving the feeling of being at a live show, in turn keeping them attentive throughout the commercial pod and continually engaged with the larger window that features the advertising message.  Combined with the branding of the on-screen wrap, ad engagement is heightened over full-screen format, a significant benefit to key sponsors," said Fox.

This week, on Wednesday, April 10 (8:00-10:00 PM ET live/PT tape-delayed), the Top 6 –Lazaro Arbos, Janelle Arthur, Candice Glover, Kree Harrison, Amber Holcomb and Angie Miller – return to perform for America’s votes.The results show airs tomorrow, Thursday, April 11 (8:00-9:00 PM ET live/PT tape-delayed).

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