In this week’s live Top 6 results show airing
Thursday, April 11 (8:00-9:00 PM ET live/PT tape-delayed),
FOX will present an on-screen double-box live camera
According to the network, when IDOL cuts to commercial later in the show, the
behind-the-scenes goings-on will continue LIVE during the ad break,
giving viewers an exclusive
peek from backstage, the IDOL stage and the audience. The LIVE show
content will appear on-screen simultaneously alongside each official
sponsor’s commercial. Also, the official
series sponsors Ford, AT&T and Coca-Cola will gain added exposure with on-screen
graphics and wraps in these double-boxed commercial pods.
"The 'double box' keeps viewers connected to the storytelling of the program
by giving the feeling of being at a live show, in turn keeping them
attentive throughout the commercial pod and continually engaged with
the larger window that features the advertising message. Combined with
the branding of the on-screen wrap, ad engagement is heightened over
full-screen format, a significant benefit to key
sponsors," said Fox.
This week, on
Wednesday, April 10 (8:00-10:00 PM ET live/PT tape-delayed), the
Top 6 –Lazaro Arbos, Janelle Arthur, Candice Glover, Kree Harrison,
Amber Holcomb and Angie Miller – return to perform for America’s votes.The results show airs tomorrow, Thursday, April 11 (8:00-9:00 PM ET live/PT tape-delayed).
No comments:
Post a Comment