Tweets, logos - get ready for more.
ABC and Facebook announced today that they are partnering to bring "real-time social
conversations" to your TV. ABC will be the first
entertainment network to integrate Facebook's newest tools for broadcast
partners on primetime television with the season premiere of "Dancing
with the Stars" tonight (8:00-10:01 p.m., ET).
Facebook will be bringing
the conversations already taking place about "Dancing with the Stars"
online to the TV screen by enabling the audience to see how many people
on Facebook are talking about the contestants, where the couples are
generating the most buzz, whether they're more popular among males or
females, and where their fans live. Real-time conversations about the
show from Facebook users will be displayed during the broadcast.
"Being
the first entertainment partner to leverage this new technology
exhibits our commitment to producing the best live experience possible,"
said Marla Provencio, EVP and Chief Marketing Officer, ABC
Entertainment Group. "We are always looking for ways to innovate and
engage our loyal fan base, and feel 'Dancing with the Stars' in
particular is the perfect fit to kick off this new initiative."
Added
Nick Grudin, Director of Partnerships at Facebook: "Debuting with
'Dancing with the Stars' as our first entertainment partner is a natural
fit. From cheering for their favorite contestants to debating judging
decisions, the show drives passionate conversation from viewers. Now the
TV audience will get a real-time snapshot of the social discourse
across the nation."
The new season of "Dancing
with the Stars" will feature celebrities Elizabeth Berkley, Corbin Bleu,
Brant Daugherty, Bill Engvall, Valerie Harper, Keyshawn Johnson,
Christina Milian, Bill Nye, Jack Osbourne, Nicole "Snooki" Polizzi, Leah
Remini and Amber Riley.
"Dancing with the
Stars" is produced by BBC Worldwide Productions. Conrad Green, Ashley
Edens-Shaffer and Joe Sungkur are executive producers. Alex Rudzinski
directs. "Dancing with the Stars" is broadcast in 720 Progressive
(720P), ABC's selected HDTV format, with 5.1.
No comments:
Post a Comment