ABC released the following today. Fresh off its best season in 5 years, this week “General Hospital” surged to a 5-month high in Total Viewers (2.80 million) – since week of 4/8/13 – posting double digit increases over the year ago week across all core categories.
Notably, “General Hospital” ranked as the #1 program in daytime for the 6th consecutive week in Women 18-34 (262,000/0.8 rating), and placed a solid #2 in Women 18-49 (730,000/1.1 rating) and Women 25-54 (954,000/1.6 rating).
“General Hospital” grew by robust double digit margins year to year in Total Viewers (+11% – 2.80 million vs. 2.52 million), Women 18-34 (+44% – 262,000 vs. 182,000), Women 18-49 (+44% – 730,000 vs. 554,000) and Women 25-54 (+31% – 954,000 vs. 726,000).
Source: NTI, U.S. ratings, weeks of 9/23/13 and 9/24/12, Live + Same Day. Gapped/Breakout programming excluded.
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