Days of Our Lives Ratings Up; News for Soaps is Good

Don't sound the death knell for the soaps yet.  Over at ABC, ratings for General Hospital have been going up.  And, this comes from NBC: 

“Days of our Lives” has generated its top week in total viewers since

For the week, "Days of our Lives" averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #6 in the women 18-34 race. "Days" matched its highest women 18-49 and 18-34 ratings in nearly two years (since the week of November 21-25, 2011).

In total viewers, “Days of our Lives” averaged 2.845 million persons for the week, its highest weeklong average since the week of Jan. 31-Feb. 4, 2011, 33 months ago, during which it averaged 3.030 million viewers.

For the week versus the same week last year, "Days of our Lives" was up 21% in the women 18-34 race (211,000 vs. 175,000), up 19% in the women 18-49 demographic (651,000 vs. 549,000), up 17% in the women 25-54 race (803,000 vs. 688,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

Season to date, "Days of our Lives" is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, "Days of our Lives" is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (674,000 vs. 602,000), up 12% in the women 25-54 demo (833,000 vs. 744,000) and up 7% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
February 2011, according to “live plus same day” viewing figures for the week of Nov. 11-15 from Nielsen Media Research.