Thursday, March 28, 2013

Today Posts Gains over GMA Amidst Anderson Cooper Rumors

As rumors fly that NBC is talking to CNN's Anderson Cooper about
hosting Today in place of the popularity-challenged Matt Lauer, NBC put out a release today says that the show continues to post long term growth in total viewers and the key demo A25-54.

According to NBC, for the week of March 18, TODAY posted a 2.1 rating in A25-54 (1.9 million) tying with GMA for first place. TODAY delivered 4.723 million total viewers for the week. TODAY posted its closest A25-54 viewer gap (-18k) with GMA in nearly two months - since week of January 28th.

TODAY posted its narrowest total viewer gap with GMA this year - since the week of December 31, 2012 (TODAY trailed GMA by only -7% (-355k) in total viewers). TODAY has consistently narrowed the total viewer gap for the last four weeks. TODAY posted more total viewer growth than GMA and CBS combined for the week.

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