USA Network has announced the launch of TV Everywhere, giving fans unprecedented access to its original content the day after air – anywhere, anytime, on any device. USA is the first cable entertainment network within NBCUniversal to provide this offering, which marks an important step in the company’s long-term strategy to provide both viewers and marketers a user friendly way to engage with its content on multiple platforms. USA fans will be able to access their favorite original series via www.usanetwork.com and a new app, “USA Now,” which derives its name from the Bravo Now app. Launching today for iOS, “USA Now” will be available in an Android version in mid-July.
know many of today’s viewers live in a time-shifted world and are
consuming content on multiple screens. TV Everywhere allows us to cater
to this audience,” said Chris McCumber, Co-President of USA Network.
“Making our original series more accessible on digital platforms is a
key driver of audience growth, and allows fans to interact with our
content on an even deeper level,” said Jeff Wachtel, Co-President, USA
USA’s TV Everywhere will include a powerful offering of
streamed episodes, along with second screen experiences, infused with
social networking opportunities. Fans will be able to watch episodes
from the network’s portfolio of hit originals, including GRACELAND,
SUITS, BURN NOTICE and PSYCH. The second phase of USA’s TV Everywhere
roll-out will incorporate additional second screen capabilities, such as
personalization and more gamification elements. Viewers will receive
show recommendations based on their viewing habits, and have the ability
to sign-up for alerts on the latest updates about newly available
content and social activations.
"Through our commitment to
bringing viewers TV Everywhere from across our portfolio of networks,
advertisers are going to have so many more places to showcase their
brands and products to a highly engaged, digital audience," said Linda
Yaccarino, President, Advertising Sales, NBCUniversal. "USA Now means
more access to USA's valuable consumers who are taking every advantage
of second screen viewing, providing increased reach opportunities for
all our advertising partners."
TV Everywhere is available on an
authenticated basis to subscribers of participating MVPDs. Fans can
access long-form content through USA Network digital touchpoints on PCs,
mobile devices, tablets and on the digital platforms of participating
cable, satellite, and telco services, via “TV Everywhere,” including,
Armstrong, Cablevision's Optimum TV, DISH Network, Mediacom, Suddenlink,
and Verizon FiOS. Once the Android app launches in mid-July, “USA Now”
will be available to approximately 50% of the Pay TV households. The
network expects to add Comcast and other MVPDs in the coming weeks.
this year during Upfronts, USA unveiled an innovative web design to
unify the viewing experience – both visually & functionally. The
network also launched “USA Sync,” which syndicates content to over 95
million users across the web, mobile and social channels, as well as
leading second screen apps, including Shazam, Viggle, zeebox, and
Committed to giving fans fun digital entertainment,
USA has launched second screen activations across all its original
programs, including Emmy-nominated PSYCH: HashTag Killer, the award
winning graphic novel series BURN NOTICE: A New Day, and most recently,
GRACELAND: Undercover and NECESSARY ROUGHNESS: TK Gets Real.
partnered with Bottle Rocket Apps, which specializes in building custom,
high-end mobile apps, to design “USA Now,” for iOS and Android.
#1 network in all of basic cable for an unprecedented seven straight
years, USA Network is seen in over 102 million U.S. homes. USA is a
leader in scripted programming with a powerful stable of originals,
spectacular live television and is home to the best in blockbuster
theatrical films, a broad portfolio of acquired series and entertainment
events. A trailblazer in digital innovation and storytelling, USA is
defining, driving and setting the industry standard for Social TV. The
network has garnered an Emmy nomination for its fan favorite Psych:
HashTag Killer along with multiple Shortys and an Advertising Age
Vanguard Media award. USA is a program service of NBCUniversal Cable
Entertainment, a division of NBCUniversal. The award-winning website is
located at http://www.usanetwork.com with social touchpoints on Facebook