For the week of September 10, 2012, ABC
News' "Good Morning America" stood as the morning news leader, ranking
as the No. 1 newscast for the 3rd week in a row in both Total Viewers
(4.958 million) and Adults 25-54 (1.831 million), according to Nielsen
Media Research. "GMA's" 3rd straight Adults 25-54 victory over NBC's
"Today" represents its longest stretch at No. 1 in over 18 years - since
a 6-week streak from w/o 7/18/94 thru w/o 8/22/94. Additionally, "GMA"
ranked No. 1 in Total Viewers for the last 5 weeks and in 10 of the
last 12 (behind "Today" only during the 2 weeks of the Olympics).
"GMA"
outperformed "Today" (4.306 million and 1.732 million, respectively) by
+652,000 Total Viewers and +99,000 Adults 25-54. "GMA" has turned in
its 3 largest Total Viewer leads over "Today" in the past 3 weeks
(+883,000 on w/o 8/27/12; +795,000 on w/o 9/3/12) since it first beat
the NBC program in April after 17 years. In addition, "GMA" increased
its news demo advantage week to week by +19% (+83,000 on w/o 9/3/12).
For
the 4th consecutive week, "GMA" outdelivered "Today" in every
head-to-head telecast of the week in Total Viewers (Mon: +656,000, Tues:
+923,000, Wed: +369,000, Thurs: +793,000 and Fri: +467,000). "GMA" has
now beaten "Today" for 23 days in a row (8/14 - 9/14/12 - regular
telecasts), representing the program's longest run of consecutive
single-day Total Viewer wins in nearly 20 years - since a 28-day streak
from 2/1 - 3/10/93.
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