ABC announced recently that for the week of October 22nd, it was daytime's top-rated network for the 8th consecutive week in Women 18-34 (0.6 rating/211,000), and for the 4th straight week in Women 18-49 (0.9 rating/584,000 - tie).
The news is not so great among total viewers and for all shows.
For instance, while General Hospital is doing very well in its new 2 p.m. time slot, The View is not doing quite as well as it did last season. General Hospital tied The View as Daytime's number one program in Women 18-34 (0.7 rating/237,000), spiking to a 22-week high in the demo - since week of 5/21/12. That's good news for GH, but not for The View.
Ratings for The View dipped by 12% in total viewers (3.66 to 3.23 million) since last year at this time, 23 percent in women 25-54 (993,000 to 768,000) and 15 percent among women 18-49 (745,000 to 631,000). Women 18-34 increased by four percent (228,000 to 237,000).
For the 4th consecutive week, "General Hospital" ranked as the top program in daytime in Women 18-34 (0.7 rating/248,000), posting its largest competitive advantage over Young & the Restless on CBS in 14 months and its second-biggest edge in close to 4-1/2 years (+31% - 248,000 vs. 189,000), since weeks of 8/22/11 and 6/23/08, respectively. Compared to One Life to Live (in the 2pm time slot last year), General Hospital gained 7% in total viewers and 13% in women 18-34.
While the network said The Chew "soared" to its most-watched week in 23 weeks in Women 18-49 (421,000) - since week of 5/14/12 - and registered season highs in Women 18-34 (149,000) and Women 25-54 (536,000), it only drew 2.27 million total viewers for the week. That's a 5% increase for the year, but it's not huge compared to The Talk on CBS which rose 13%. (The two shows are tied for viewers at the moment.)
Furthermore, year-to-year, The Chew lost 16% among women 18-49 (500,000 to 421,000) and 19% among women 25-54 (658,000 to 536,000).