Is this a big deal? Does the time slot after the Super Bowl make a difference to a show's success anytime thereafter?
You can decide for yourself.
Here's a list of post-Super Bowl shows from the past 20 years:
|2012||XLVI||NBC||The Voice||37.6 Million||NA|
|2010||XLIV||CBS||Undercover Boss||38.6 Million||NA|
|2009||XLIII||NBC||The Office||22.9 Million||21%|
|2007||XLI||CBS||Criminal Minds||26 Million||26%|
|2006||XL||ABC||Grey's Anatomy||37.8 Million||27%|
|2005||XXXIX||Fox||The Simpsons||23 Million||22%|
|2004||XXVIII||CBS||Survivor: All-Stars||33.5 Million||32%|
|2002||XXXVI||Fox||Malcolm in the Middle||21.4 Million||21%|
|2001||XXXV||CBS||Survivor: The Australian Outback||45 Million||39%|
|2000||XXXIV||ABC||The Practice||23.8 Million||27%|
|1999||XXXIII||Fox||Family Guy||22 Million||21%|
|1998||XXXII||NBC||3rd Rock from the Sun||33.6 Million||34%|
|1997||XXXI||Fox||The X-Files||29 Million||29%|
As you can see, only Friends, Glee and The Office have been incredible hits. And these shows were not broadcast after the game during their Freshman seasons. So, the answer to me, is no. Hyping a show after the Super Bowl presents only a minimal advantage, if any.
ELEMENTARY, which has won its Thursday (10:00-11:00 PM) time period in key ratings measures in every broadcast against regularly scheduled programming this season, is averaging 14.2 million viewers, 4.6/11 in adults 25-54 and 3.5/10 in adults 18-49. ELEMENTARY ranks as the #2 new series on television this season, only slightly behind CBS’ VEGAS (14.5 million viewers).
The series has also opened strong in international markets. ELEMENTARY is the number one new series in Canada, airing on the Global Network, where it wins its time period in viewers and key demographic categories. In the UK, ELEMENTARY ranks as Sky Living's third highest rated series since 2002, and the top-rated launch of a drama acquisition in the channel's history.
ELEMENTARY stars Jonny Lee Miller as eccentric, mischievous detective Sherlock Holmes and Lucy Liu as Dr. Joan Watson, a former surgeon turned sober companion. Following his fall from grace in London and a stint in rehab, Sherlock escapes to Manhattan where his wealthy father forces him to live with his worst nightmare – a sobriety coach. Now running free in New York solving crimes, it’s simple deduction that he’s going to need someone to keep him grounded, and it’s elementary that it’s a job for Watson.
Also, Aidan Quinn stars as Capt. Thomas Gregson, who knows from previous experience working with Scotland Yard that Sherlock is brilliant at closing cases, along with Jon Michael Hill, who portrays Det. Marcus Bell, a top-notch investigator who is initially skeptical of Holmes and his unorthodox methods.