Monday, November 26, 2012
Good Morning America Poised to Win November Sweeps
Though the ratings will not be final until later this week, GMA had 500,000 more viewers than Today on NBC for the week of November 12th, which leads experts to believe that indicates a win for sweeps.
Both GMA and CBS This Morning are doing better than they were a year ago and GMA is faring particularly well among younger viewers.
Today is down 14% in total viewers over last year at this time.
Though some have blamed Matt Lauer and the pressure he is reported to have exerted to get rid of short-lived co-host Ann Curry, NBC president Steve Capus denies that Lauer has been given so much power. He does say, however, that the departure of Curry and the transition from Katie Couric to Curry to Savannah Guthrie has hurt the program.