Friday, August 3, 2012
ABC Daytime Ratings for Week of July 23rd
Replacements for those show have mediocre ratings that fall below their predecessors.
During the week of July 23rd, The Chew (1 p.m.) drew 2.12 viewers, 15% fewer than AMC and down from 2.17 the previous week.
ABC announced, by the way, that it is giving The Chew a one-shot primetime airing at 7 pm on Sunday, September 2nd, which is Labor Day Weekend. They're using it as an opportunity to preview the network's new fall series. Participating will be Andre Braughher (Last Resort), Jami Gertz (The Neighbors), Hayden Panettiere (Nashville), Reba (Malibu Country), Vanessa Williams and Terry O'Quinn (both 666 Park Avenue). The regulars from The Chew will be there as well: Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz.
Good Afternoon America (2 p.m.), which has not done well at all, lost more viewers with 1.70 million during the week in question, down 1.79 from the previous week and down a whopping 39% from One Life to Live.
Don't these programming execs learn?
The View, ABC's daytime ratings champion lost viewers as well. It had 3.14 million compared to 3.25 the previous week.
The Talk on CBS is the only daytime talker gaining a little speed. It had 2.20 viewers, up from 2.02 the week before. It is holding steady from a year ago. That's not bad, considering how much the others are losing.
Here are the breakdowns for the various demographics, which are considered most important to advertisers, with comparisons from one year ago.
The View - 716,000 (-25)
The Talk - 594,000 (- 9)
The Chew - 471,000 (-32)
Good Afternoon America - 404,000 (-50)
The View - 556,000 (-23)
The Talk - 442,000 (-15)
The Chew - 356,000 (-32)
Good Afternoon America - 293,000 (-57)
The View - 200,000 (-12)
The Talk - 132,000 (-10)
The Chew - 129,000 (-17)
Good Afternoon America - 106,000 (-50)