Friday, August 10, 2012

Another Dive for ABC Daytime, Especially The Chew and Good Afternoon America

The daytime talk shows suffered miserably last week with competition from the Olympics, but the Nielsen ratings are also making it clear that these shows hold little interest to viewers, especially the newest ones.

ABC's experiment that placed an afternoon version of Good Morning America on the air has failed.

During its fourth week, Good Afternoon American had 1.36 million viewers, down from 1.7 million the previous week and 1.79 the week before that.  That's a huge 56% decrease from One Life to Live which aired in the same time slot a year ago.

That show will be replaced shortly by General Hospital which moves to 2 p.m. to make room for Katie with Katie Couric in the 3 p.m. slot.

The Chew, the replacement for All My Children at 1 p.m., drew only 1.86 million people for the week of July 30th, down from 2.12 million during the week of July 23rd.  The Chew is drawing 26% fewer people than AMC.

The View continues to do better than the other talk shows, but it was down 15% from last year with 2.58 million viewers last week, down from 3.14 and 3.25 during the previous two weeks.

The Talk on CBS was down as well with 1.89 total viewers, down 10% from a year ago and a reduction from 2.20 and 2.02 in the past couple of weeks.

Here are the breakdowns for the various demographic groups (with comparisons to last year in parentheses) most important to advertisers.

Women 25-54:
The View (ABC): 670,000 (-22)
The Talk (CBS): 555,000 (-10)
The Chew (ABC): 433,000 (-42)
Good Afternoon America (ABC): 289,000 (-68)

Women 18-49:
The View (ABC): 527,000 (-18)
The Talk (CBS): 404,000 (-16)
The Chew (ABC); 336,000 (-41)
Good Afternoon America (ABC): 215,000 (-70)

Women 18-34:
The View (ABC): 190,000 (- 8)
The Chew (ABC): 134,000 (-26)
The Talk (CBS): 101,000 (-19)
Good Afternoon America (ABC): 85,000 (-61)

The Chew - 129,000 (-17)
Good Afternoon America - 106,000 (-50)

47 comments:

  1. ABC if you are listening! Bring back OLTL. Almost half a year later and it is still talked about and mentioned. No one wanted to see those shows canceled and you guys can do things to make them profitable. Less cast, more drama, less location shoots etc. Even a half hour version of OLTL would be better than none at all.

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    1. I 2nd that motion!

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    2. And I definitely 3RD that motion!!!! How much harder and louder do we have to get?! Bring back our beloved soaps, give Agnes Nixon back her rights to HER creations, and you just might be able to squeeze a little bit of change from your couches at ABC/Disney corporate headquarters. This is an alert from the entire SOS movement: Save Our Soaps or continue to suffer the consequences.

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    3. ABC when are you going to realize that your ratings are shall continue to tank until you bring back AMC and OLTL?! Save Our Soaps movement is not going to stop, we have a voice and shall continue to express our deep rooted feelings!

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    4. I grew up watching soaps because my mother did. I fell in love with the stories and continued to watch since then. I am sad to see so many of my favorites disappear from television in favor of yet another lame talk show and ABC has lost me as a viewer. Don't we have enough already? I'd never watch anything with sus a disgusting name as The Chew in the first place. What were these people thinking? That it was an attractive title for a talk show? You have nothing on I want to see anymore. Please bring back our daytime dramas and I'll come back and watch again. Until then I'll find my soaps elsewhere.

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  2. ABC you need to bring back OLTL & AMC you had a millions of faithful viewers. Those viewers said time and time again that they did not want a Talk Show to air there. Reconsider and listen to your lost audience. Bring back AMC & OLTL and your audience will return to both daytime and Primetime! Use different sets and new fashions and props if necessary. We replace furniture and accessories in our homes to make way for new things. Viewers would not mind new sets I am sure!

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  3. Watching All My Children on SOAPnet as I type this! I have never once watched ABC Daytime since AMC went off the air. And I'm in the 18-34 demo!

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  4. How much drek is ABC going to advertise and broadcast before they see the light? We want our stories back. And I'm sooo happy the ratings for The Chew are down, too.

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  5. THey should also bring back AMC as well.

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    1. I 2nd that motion.

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    2. thats all anybody talks about in the stores bring back are soaps!!! you saps!!!!!

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  6. Debbie,

    As you've probably figured out, I'm a soaper of the first rank. But, I'm also glad you mentioned competition from the Games. While soapers rejoice the ratings news, there probably won't be a true reading until the Games are over

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  7. ABC isn't just in the gutter...IT HAS TO LOOK UP TO SEE THE GUTTER !!!!

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    Replies
    1. boy ain't that the truth!!!

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  8. give me back my shows don't you get it we want AMC,and OLTL

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  9. GAA was doomed to fail in OLTL’s time slot, just like the Revolution did. ABC needs to right their wrong, and revive OLTL, just like Roger Friedman stated in Forbes.

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  10. ABC permanently disappeared from my television after September 23, 2011 - the last day of ALL MY CHILDREN. Since ABC refuses to care about millions of fans who faithfully watched the soaps for generations, why should I care about them? ABC has ceased to exist as far as I'm concerned, unless they return ALL MY CHILDREN and ONE LIFE TO LIVE to the people that DEMAND it or release the rights to a network that actually cares.

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  11. Know what I watch during the day now that OLTL is not on? Nothing! I turn the tv off! I will continue to boycott ABC except for the General Hospital hour.

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  12. Don't watch anything on ABC Daytime except GH and it will stay that way until the IIC at ABC bring back AMC/OLTL. Yea I am that petty and yea I can keep it up forever. ABC you screwed up and you just need to admit it and bring the Scripted shows BACK! Soap fans have long memories and we are not going to get over this!

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    Replies
    1. me too !!!!! amen to that!!!!!!!!!!

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  13. I watch General Hospital and Castle on ABC. I use to watch nothing but ABC but that isn't the case anymore -- If ABC brings back the daytime dramas I will come back to ABC as a viewer.

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  14. Do you think maybe we're tired of watching people talk? The Olympics at least brought something to the table to watch. Drama!! Even watching the water polo was more interesting than watching people talk about cooking and how wonderful it was to work with such and such actor/actress. I can't stand to watch celebrities drivel over each other. It's old and it's repetitive!! Give me back the REAL daytime dramas!

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  15. The only thing that will bring back viewers to ABC Daytime will be One Life To Live!

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  16. Bring back All My Children and One Life to Live! We will keep shouting, writing and complaining! We will support General Hospital and not Katie Couric or The Chew. ABC-Why don't you take us seriously?

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  17. When ABC brings back AMC and OLTL that is when viewing ABC both local and national will be welcomed back into my home! Since OLTL was taken off the air ABC has NOT been allowed to be viewed in my home! Does management at ABC NOT get it? How low do their rating need to fall before they'll realize the loyal soap fan base they've lost will return when they BRING BACK our beloved soaps?! Wake up ABC and correct the huge error you've made!

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  18. I agree with so many of the others above. ABC you made a huge mess and the only way to redeem yourself is to BRING BACK ONE LIFE TO LIVE!!! I have not watched ABC at all since the last airing of OLTL. and I am in the 18-34 demographic.

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  19. BRING BACK ONE LIFE TO LIVE. Then you will have your viewers back!!!

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  20. Can't wait to take down Katie's show next! None of your inane daytime talk shows will succeed -- will make sure of it. Just admit that you heard us loud and clear and will bring back One Life to Live, then all will be forgiven.

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  21. BRING BACK OLTL!!! Will not accept anything else!

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  22. SOME ONE AT ABC HAS TO PULL UP THERE BIG GIRL/BOY UNDERWEAR AND RIGHT THIS WRONG. I WATCH SOAPS TO GET AWAY FROM REALITY IF I WANTED A COOKING SHOW I WOULD GO TO THE FOOD CHANNEL. ABC YOU MADE A MISTAKE BRING BACK AMC & OLTL AND YOU WOULD GET THE RESPECT YOU ONCE HAD ......YOU NEED TO SPEND MONEY TO MAKE MONEY SO SICK OF HEARING ITS CHEAPER TO PRODUCE THE CHEW....

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  23. I am hoping ABC can find a way to bring OLTL and AMC back 'home' where they belong. Much of the reason ABC is receiving so much anger from viewers is not only due to being 'fans' of a show - there is an emotional attachment that ties in with one's own family. Many of us started watching soaps when we were little with our moms and/or older sisters. Taking the soaps off is like taking away very special memories we hold for our loved ones who have passed away. Please try to understand why we are so upset and do whatever you can to put the soaps back on the air. Thank you very much.

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    Replies
    1. Very well said, and so true!

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  24. Please do all you can to bring OLTL and AMC back home to ABC where they belong. Much of the anger from people is attributable to the emotional ties people have, not only as soap fans, but as it relates to their real families. Many of us started and continue to watch soaps with our moms or older sisters. There is no shame in admitting a mistake was made. I own my own business and I am not afraid to admit when I have made a mistake and work diligently to correct it for my customers. Please put the soaps back on. Thank you very much.

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  25. When oh when will ABC ever learn? A very bad business decision to get cancel OLTL and AMC. Oh well, I don't watch ABC anymore (except for GH) including their prime time shows.

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  26. You'd think ABC would have learned their lesson by now, and brought AMC back! Ratings for the Chew are ony going to get worse...no one wants that kind of garbage. Get rid of Fronz (the idiot who thought this was a brilliant idea), and give us back what we want!!....OUR SOAPS!!

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    Replies
    1. Just for clarification, Brian Frons was let go by ABC in December.

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  27. ABC. Please bring back the soaps;even in a 30 minute format would be so welcomed!!


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  28. ABC permanently disappeared from my television following the last episode of ALL MY CHILDREN on Sept 23, 2011. ABC chose to cruelly and viciously treat millions of fans, who faithfully watched the soaps for decades, throughout generations, and now we - the loyal fans - are simply returning the favor and treating ABC with the deep and utter ontempt it deserves!

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  29. Haha ABC!! Burn baby burn down the tube! Give us our Soaps back!

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  30. When is ABC going to "get it"? The only reason their station succeeded WAS because of the SOAPS! That's why they've been around for so long. Let's see how much longer they will survive with their new shows that last maybe half a season at best. Give us our shows, we will give you ratings...that's the BOTTOM LINE!!!

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  31. Since ABC cancelled OLTL and AMC, I have not watched any new programming. I hate that I have not watch GH either. ABC did this to themselves and now they have to pay the price for their stupidity! If and when they decide to bring the other soaps, I will return.

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  32. When are you going to get it ABC! The public has spoken....Please bring back our Soaps OLTL and AMC and you will have your ratings back!

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  33. The Public has spoken! ABC your ratings will never increase until you bring back our beloved Soaps OLTL and AMC. PLease bring back our Soaps!

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  34. The sentiments in these comments should be seriously considered by ABC Daytime Executives. Bring back One Life to Live. Give 2 hours of the lineup to serial dramas, and the rest do what you want, but 2 hours will boost your lineup ratings and bring the entire network back in favor with the fans of not just OLTL, but serial dramas. ABC you have the solution to your problem in your pocket because you own OLTL 's rights. Make the smart decision for 2013.

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  35. Lost viewers translate to lost revenue. Between viewer losses from the revolution, GAA and the chew, ABC is down in high double-digets. Adding to this mess is the $80M Katie Couric is costing them. Our soaps could have gone on for years with this money! Surely someone at that network studied economics in college who can see their daytime position is going down in flames. Bring our shows back!

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  36. Bring back our beloved Soaps OLTL and AMC

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