Saturday, October 20, 2012

CBS Has Ratings Achievements

CBS released the following, claiming some ratings victories, especially via DVR playback.  Among the network's claims:
  • CBS Has 10 Programs Adding More Than 2 Million Viewers, More than Any Other Network
  • "The Big Bang Theory" Adds +3.18 Million Viewers and +1.5 Rating Points in Adults 18-49
  • "Elementary" Adds Nearly +3 Million Viewers and a Full Rating Point in Adults 18-49
  • "Hawaii Five O" Jumps +37% in Adults 18-49 and +36% in Adults 25-54
Through the first three weeks of the 2012-2013 season, CBS continues to lead all networks in L+3 day DVR lift among viewers, adults 18-49 (tie) and adults 25-54, according to Nielsen live plus 3-day ratings through Oct. 14, 2012.

Live plus 3-day playback has added +1.57 million viewers (+15%) to CBS's three-week live plus same day audience, the most of any network, increasing its average to 11.77m.

CBS has extended its season-to-date viewer advantage to +2.06m versus its live same day lead of +1.50m. NCIS remains television's #1 program with 21.97 million viewers.

Among adults 18-49, CBS added +0.5 points (+22%) to 2.8, tied for the most of any network. Among adults 25-54, CBS added +0.7 (+23%) to 3.7, more than any other network.

CBS has 10 programs gaining more than two million viewers, more than any other network:  

THE BIG BANG THEORY - +3.18m viewers (18.21m from 15.03m) - +21%
ELEMENTARY - +2.99m viewers (15.26m from 12.27m) -  +24%
NCIS - +2.68m viewers (21.97m from 19.29m) - +14%
PERSON OF INTEREST - +2.61m viewers (17.04m from 14.43m) - +18%
BLUE BLOODS - +2.51m viewers (13.02m from 10.51m) - +24%
CRIMINAL MINDS - +2.42m viewers (14.03m from 11.61m) - +21%
HAWAII FIVE-0 -  +2.40m viewers (10.53m from 8.13m) - +29%
THE MENTALIST - +2.34m viewers (12.61m from 10.27m) - +23%
 CSI - +2.12m viewers (12.85m from 10.73m) -  +20%
VEGAS -  +2.02m viewers (14.92m from 12.90m) - +16%

No comments:

Post a Comment