Monday, October 22, 2012
The Talk on CBS is Up; ABC Daytime Talk, Not So Much
Compared to the previous week, THE TALK was up 3% in viewers (2.32m from 2.25m), 11% in women 25-54 (1.0/06 from 0.9/06) and even in women 18-49 (0.7/05).
Compared to the same week a year ago, THE TALK was up 23% in viewers (2.32m from 1.88m), 11% in women 25-54 (1.0/06 from 0.9/05) and 17% in women 18-49 (0.7/05 from 0.6/04).
Season-to-date, THE TALK is up 19% in viewers (2.32m from 1.95m), 11% in women 25-54 (1.0/06 from 0.9/06), 25% in women 18-34 (0.5/03 from 0.4/02) and even in women 18-49 (0.7/05).
The View, over on ABC, has not been so fortunate. It had an average of 3.35 million viewers during the week of October 8th, a 9% dip from last year at this time.
Meanwhile, The Chew, the show soap lovers love to hate (because it displaced All My Children), was up 24% for the year with 2.31 million viewers. That's quite an increase from this past August when it was drawing just around 2 million viewers per week. The gains for The Chew are not as great in the 25-54 demographic, where it lost 7% in the past week.
Finally, the news for General Hospital, which relocated from 3 p.m. to 2 p.m. on the ABC schedule, is pretty good. The soap averaged 2.67 million viewers, 14% more than last year. There was 29% growth among women 18-34. It's also worth noting that GH is drawing about 4% more viewers than One Live to Live, which previously occupied the 2 p.m. slot.