Friday, January 25, 2013

Days of Our Lives Ratings Up

It's been a good week for the soaps.

NBC reported today that Days of our Lives delivered a 21-week high in the key daytime demographic of women 18-49, matching its highest rating in that measure in nearly 14 months, according to “live plus same day” ratings results for the week of January 14-18 from Nielsen Media Research. In total viewers, "Days" reached an average of 2.8 million viewers last week, its biggest weeklong overall audience in nearly two years.

For the week of January 14-18, "Days of our Lives" (1.0 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #3 among network daytime series in both the women 18-49 and women 18-34 demographics.

"Days" delivered its highest women 18-49 rating since the week of August 20-24, 2012 (1.0) and equaled its highest women 18-49 result since the week of November 21-25, 2011 (1.1). Among women 18-34, “Days” delivered its highest rating in seven weeks (since the week of November 26-30, 2012, 0.6) and matched its highest women 18-34 rating in nearly 14 months (since November 21-25, 2011, 0.8).

In total viewers, the 2.774 million average for "Days of our Lives" last week was its biggest since the week of January 31-February 4, 2011 (3.030 million).

Versus the same week last year, “Days” was up 6 percent among women 18-49 (with 634,000 viewers versus the year-ago 597,000), up 18 percent in women 18-34 (194,000 vs. 165,000) and up 10 percent in total viewers (2.774 million vs. 2.528 million).

Season to date, "Days of our Lives" is tied for #4 in both the women 18-49 category and the women 18-34 demo. Season to date, “Days” is up 0.5 percent in total viewers (2.644 million vs. 2.631 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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