Wednesday, January 23, 2013

NBC Takes Inaugural Day Ratings

NBC News was the most-watched broadcast or cable television network for coverage of the 2013 Presidential Inauguration.

According to Nielsen Media Research, the 10am - 4:30pm ET broadcast anchored by Brian Williams drew an average of 5.081 million viewers and 1.652 million viewers aged 25-54.  NBC had 38% more viewers  (+1,410,000) than CBS’s 3.671 million and 30% more (+1,159,000) than ABC’s 3.922 million (10am - 4:35pm ET).

ABC's coverage was anchored by Diane Sawyer and George Stephanopoulos.  At CBS, Scott Pelley was the anchor.

*Note: These are fast national program ratings and are subject to change. All ratings exclude sustaining portions.

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