Wednesday, January 23, 2013
NBC Takes Inaugural Day Ratings
According to Nielsen Media Research, the 10am - 4:30pm ET broadcast anchored by Brian Williams drew an average of 5.081 million viewers and 1.652 million viewers aged 25-54. NBC had 38% more viewers (+1,410,000) than CBS’s 3.671 million and 30% more (+1,159,000) than ABC’s 3.922 million (10am - 4:35pm ET).
ABC's coverage was anchored by Diane Sawyer and George Stephanopoulos. At CBS, Scott Pelley was the anchor.
*Note: These are fast national program ratings and are subject to change. All ratings exclude sustaining portions.