Tuesday, February 26, 2013

Oscars Draw a Big, Younger Crowd, but Doesn't Break Records

It may have been a critical bust, or something short of that, but the Oscars broadcast on Sunday night was a ratings winner.

With 19% more viewers than last year, the show drew 40.3 million viewers.  It had a 13.0 rating in the key audience group of 18-49-year-olds and was the most watched Oscars since 2010.

In short, Seth MacFarlane did what he was supposed to do.  He brought a younger audience into the fold.   I'm sure it didn't hurt either, that there were winner and nominees among the under 50 set as well, including such popular personalities as Ben Affleck, Anne Hathaway, Jennifer Lawrence and Bradley Cooper.

It's possible MacFarlane may even be invited back again next year to host the Academy Awards.  The critics WERE somewhat harsh, but there were positive reviews as well and ratings are everything in the biz.

In adjusted numbers, Sunday night's Oscars ceremony drew 40.3 million total viewers, its largest audience since 2010, and grew to a 13.0 rating in the key 18-49 demographic, an 11-percent improvement in the demo over last year.
The show performed particularly strongly with younger viewers -- which was no doubt the goal when "Family Guy" boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007.
Jimmy Kimmel's post-Oscars show also improved over last year, growing 15 percent in total viewers with 5.8 million -- making it the most-watched post-Oscars episode ever of Jimmy Kimmel Live" -- and 9 percent in the demo with 2 million viewers 18-49.
Previously....
Sunday's Oscars were up 19 percent over last year's telecast, according to preliminary numbers.
Getty Images
The 85th Annual Academy Awards delivered a 12.1 rating/28 share in the key 18-49 demographic from 8:30-11 p.m., according to the early numbers. The show had 37 million viewers.
The telecast ran until midnight on the East Coast, so full numbers were not yet available. And numbers for live events often change slightly as more information rolls in.
Combined with red carpet coverage, which was up slightly from last year, ABC easily took first place in ratings with a 10.1/25 and in total viewers with 32.4 million.
Fox, which ran repeats throughout the night, drew second place in ratings and third in total viewers with a 1.3/3 and 2.9 million.
CBS took third place in ratings and second in total viewers with a 1.1/3 and 5.7 million. "The Amazing Race," which was the only show to offer competition to the Oscars in the way of original programming, fell off 28 percent from last week's season premiere, hitting a series low of 1.8/4 and took 6.8 million total viewers. The network aired reruns throughout the remainder of its primetime slate.
NBC, which ran repeats throughout the night, shared fourth place in ratings with Univision, taking a 0.8/2 and took fourth place outright in total viewers with 2.8 million, compared to Univision's 2.3 million.
- See more at: http://www.thewrap.com/tv/column-post/ratings-oscars-19-last-year-79136#sthash.k7GZb5C9.dpuf

In adjusted numbers, Sunday night's Oscars ceremony drew 40.3 million total viewers, its largest audience since 2010, and grew to a 13.0 rating in the key 18-49 demographic, an 11-percent improvement in the demo over last year.
The show performed particularly strongly with younger viewers -- which was no doubt the goal when "Family Guy" boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007.
Jimmy Kimmel's post-Oscars show also improved over last year, growing 15 percent in total viewers with 5.8 million -- making it the most-watched post-Oscars episode ever of Jimmy Kimmel Live" -- and 9 percent in the demo with 2 million viewers 18-49.
Previously....
Sunday's Oscars were up 19 percent over last year's telecast, according to preliminary numbers.
Getty Images
The 85th Annual Academy Awards delivered a 12.1 rating/28 share in the key 18-49 demographic from 8:30-11 p.m., according to the early numbers. The show had 37 million viewers.
The telecast ran until midnight on the East Coast, so full numbers were not yet available. And numbers for live events often change slightly as more information rolls in.
Combined with red carpet coverage, which was up slightly from last year, ABC easily took first place in ratings with a 10.1/25 and in total viewers with 32.4 million.
Fox, which ran repeats throughout the night, drew second place in ratings and third in total viewers with a 1.3/3 and 2.9 million.
CBS took third place in ratings and second in total viewers with a 1.1/3 and 5.7 million. "The Amazing Race," which was the only show to offer competition to the Oscars in the way of original programming, fell off 28 percent from last week's season premiere, hitting a series low of 1.8/4 and took 6.8 million total viewers. The network aired reruns throughout the remainder of its primetime slate.
NBC, which ran repeats throughout the night, shared fourth place in ratings with Univision, taking a 0.8/2 and took fourth place outright in total viewers with 2.8 million, compared to Univision's 2.3 million.
- See more at: http://www.thewrap.com/tv/column-post/ratings-oscars-19-last-year-79136#sthash.k7GZb5C9.dpuf
n adjusted numbers, Sunday night's Oscars ceremony drew 40.3 million total viewers, its largest audience since 2010, and grew to a 13.0 rating in the key 18-49 demographic, an 11-percent improvement in the demo over last year.
The show performed particularly strongly with younger viewers -- which was no doubt the goal when "Family Guy" boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007.
Jimmy Kimmel's post-Oscars show also improved over last year, growing 15 percent in total viewers with 5.8 million -- making it the most-watched post-Oscars episode ever of Jimmy Kimmel Live" -- and 9 percent in the demo with 2 million viewers 18-49.
Previously....
Sunday's Oscars were up 19 percent over last year's telecast, according to preliminary numbers.
Getty Images
The 85th Annual Academy Awards delivered a 12.1 rating/28 share in the key 18-49 demographic from 8:30-11 p.m., according to the early numbers. The show had 37 million viewers.
The telecast ran until midnight on the East Coast, so full numbers were not yet available. And numbers for live events often change slightly as more information rolls in.
Combined with red carpet coverage, which was up slightly from last year, ABC easily took first place in ratings with a 10.1/25 and in total viewers with 32.4 million.
Fox, which ran repeats throughout the night, drew second place in ratings and third in total viewers with a 1.3/3 and 2.9 million.
CBS took third place in ratings and second in total viewers with a 1.1/3 and 5.7 million. "The Amazing Race," which was the only show to offer competition to the Oscars in the way of original programming, fell off 28 percent from last week's season premiere, hitting a series low of 1.8/4 and took 6.8 million total viewers. The network aired reruns throughout the remainder of its primetime slate.
NBC, which ran repeats throughout the night, shared fourth place in ratings with Univision, taking a 0.8/2 and took fourth place outright in total viewers with 2.8 million, compared to Univision's 2.3 million.
- See more at: http://www.thewrap.com/tv/column-post/ratings-oscars-19-last-year-79136#sthash.k7GZb5C9.dpuf
n adjusted numbers, Sunday night's Oscars ceremony drew 40.3 million total viewers, its largest audience since 2010, and grew to a 13.0 rating in the key 18-49 demographic, an 11-percent improvement in the demo over last year.
The show performed particularly strongly with younger viewers -- which was no doubt the goal when "Family Guy" boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007.
Jimmy Kimmel's post-Oscars show also improved over last year, growing 15 percent in total viewers with 5.8 million -- making it the most-watched post-Oscars episode ever of Jimmy Kimmel Live" -- and 9 percent in the demo with 2 million viewers 18-49.
Previously....
Sunday's Oscars were up 19 percent over last year's telecast, according to preliminary numbers.
Getty Images
The 85th Annual Academy Awards delivered a 12.1 rating/28 share in the key 18-49 demographic from 8:30-11 p.m., according to the early numbers. The show had 37 million viewers.
The telecast ran until midnight on the East Coast, so full numbers were not yet available. And numbers for live events often change slightly as more information rolls in.
Combined with red carpet coverage, which was up slightly from last year, ABC easily took first place in ratings with a 10.1/25 and in total viewers with 32.4 million.
Fox, which ran repeats throughout the night, drew second place in ratings and third in total viewers with a 1.3/3 and 2.9 million.
CBS took third place in ratings and second in total viewers with a 1.1/3 and 5.7 million. "The Amazing Race," which was the only show to offer competition to the Oscars in the way of original programming, fell off 28 percent from last week's season premiere, hitting a series low of 1.8/4 and took 6.8 million total viewers. The network aired reruns throughout the remainder of its primetime slate.
NBC, which ran repeats throughout the night, shared fourth place in ratings with Univision, taking a 0.8/2 and took fourth place outright in total viewers with 2.8 million, compared to Univision's 2.3 million.
- See more at: http://www.thewrap.com/tv/column-post/ratings-oscars-19-last-year-79136#sthash.k7GZb5C9.dpuf
n adjusted numbers, Sunday night's Oscars ceremony drew 40.3 million total viewers, its largest audience since 2010, and grew to a 13.0 rating in the key 18-49 demographic, an 11-percent improvement in the demo over last year.
The show performed particularly strongly with younger viewers -- which was no doubt the goal when "Family Guy" boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007.
Jimmy Kimmel's post-Oscars show also improved over last year, growing 15 percent in total viewers with 5.8 million -- making it the most-watched post-Oscars episode ever of Jimmy Kimmel Live" -- and 9 percent in the demo with 2 million viewers 18-49.
Previously....
Sunday's Oscars were up 19 percent over last year's telecast, according to preliminary numbers.
Getty Images
The 85th Annual Academy Awards delivered a 12.1 rating/28 share in the key 18-49 demographic from 8:30-11 p.m., according to the early numbers. The show had 37 million viewers.
The telecast ran until midnight on the East Coast, so full numbers were not yet available. And numbers for live events often change slightly as more information rolls in.
Combined with red carpet coverage, which was up slightly from last year, ABC easily took first place in ratings with a 10.1/25 and in total viewers with 32.4 million.
Fox, which ran repeats throughout the night, drew second place in ratings and third in total viewers with a 1.3/3 and 2.9 million.
CBS took third place in ratings and second in total viewers with a 1.1/3 and 5.7 million. "The Amazing Race," which was the only show to offer competition to the Oscars in the way of original programming, fell off 28 percent from last week's season premiere, hitting a series low of 1.8/4 and took 6.8 million total viewers. The network aired reruns throughout the remainder of its primetime slate.
NBC, which ran repeats throughout the night, shared fourth place in ratings with Univision, taking a 0.8/2 and took fourth place outright in total viewers with 2.8 million, compared to Univision's 2.3 million.
- See more at: http://www.thewrap.com/tv/column-post/ratings-oscars-19-last-year-79136#sthash.k7GZb5C9.dpuf
n adjusted numbers, Sunday night's Oscars ceremony drew 40.3 million total viewers, its largest audience since 2010, and grew to a 13.0 rating in the key 18-49 demographic, an 11-percent improvement in the demo over last year.
The show performed particularly strongly with younger viewers -- which was no doubt the goal when "Family Guy" boss Seth MacFarlane was tapped to host this year -- growing 20 percent over last year among viewers 18-34 to an 11.3 rating, its highest performance in that demo since 2007.
Jimmy Kimmel's post-Oscars show also improved over last year, growing 15 percent in total viewers with 5.8 million -- making it the most-watched post-Oscars episode ever of Jimmy Kimmel Live" -- and 9 percent in the demo with 2 million viewers 18-49.
Previously....
Sunday's Oscars were up 19 percent over last year's telecast, according to preliminary numbers.
Getty Images
The 85th Annual Academy Awards delivered a 12.1 rating/28 share in the key 18-49 demographic from 8:30-11 p.m., according to the early numbers. The show had 37 million viewers.
The telecast ran until midnight on the East Coast, so full numbers were not yet available. And numbers for live events often change slightly as more information rolls in.
Combined with red carpet coverage, which was up slightly from last year, ABC easily took first place in ratings with a 10.1/25 and in total viewers with 32.4 million.
Fox, which ran repeats throughout the night, drew second place in ratings and third in total viewers with a 1.3/3 and 2.9 million.
CBS took third place in ratings and second in total viewers with a 1.1/3 and 5.7 million. "The Amazing Race," which was the only show to offer competition to the Oscars in the way of original programming, fell off 28 percent from last week's season premiere, hitting a series low of 1.8/4 and took 6.8 million total viewers. The network aired reruns throughout the remainder of its primetime slate.
NBC, which ran repeats throughout the night, shared fourth place in ratings with Univision, taking a 0.8/2 and took fourth place outright in total viewers with 2.8 million, compared to Univision's 2.3 million.
- See more at: http://www.thewrap.com/tv/column-post/ratings-oscars-19-last-year-79136#sthash.k7GZb5C9.dpuf

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