Friday, March 30, 2012

The Chew and Revolution on ABC Sink Further in Ratings

The Chew and The Revolution continue to fail in the ratings.

According to Nielsen, during the week of March 19, The Chew was down to 2.04 million viewers from 2.14 million viewers the previous week.  That show is now trailing All My Children by 230,000 people, a 14% loss.  Among women, the key demographic for daytime, the numbers are worse.  The show has lost as much as 25% of the viewership.

Incredibly, as pointed out by one of our readers, The Chew is now doing makeovers – of people, not food.  Isn’t it supposed to be a cooking show?

Over at The Revolution, the substitute for One Life to Live, the ratings are at a low point for the show’s three-month history.  The Revolution had 1.32 million viewers last week, 1.19 million fewer than OLTL – or a whopping 47% and 60% among women 18-34.  The previous week’s number for The Revolution was 1.33 million.

General Hospital, which may be on the chopping block, is not doing very well either.  As I’ve set, it’s clearly suffering from the terrible lead-in audience it has.  GH hit a new audience low last week, as did Young and Restless and Days of Our Lives.

Here are the soap ratings for the week of March 19th:

Total Viewers
1. Young and Restless - 4,065,000 (-272,000/-463,000) <—– new low *
2. Bold &Beautiful - 2,949,000 (-167,000/+130,000)
3. Days of Our Lives 2,252,000 (-168,000/-109,000)
4. General Hospital - 2,247,000 (-1,000/-622,000)

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