Monday, October 3, 2011
ABC & Yahoo Team Up to Deliver News
According to both companies, the partnership is in response to a growing desire on the part of audiences for online news and information. Ben Sherwood, ABC News president, said the two organizations haave a combined online audience of more than 100 million people in the U.S. and that that is the size of a typical audience for the Super Bowl.
Since Yahoo! News is the most visited news website in the world, ABC gains from the move.
ABC said its journalists, like Katie Couric, Christina Amanpour and Barbara Walters, will create content directly for the Web and that some TV pieces will be repurposed for the Internet.
Couric was quoted by the Associated Press as saying, "it's an incredible opportunity to do extended interviews" and delve deeper into subjects without the constrains of "TV time."
The deal calls for both entities to work together to sell advertising.
Yahoo! has strugged with advertising revenue in recent years with competition from Google and Facebook.