Tuesday, April 17, 2012

GMA Tops Today; First Time in 16 Years

It looks like Good Morning America is the victor in the ratings race - for a week at least.

This past Friday, GMA had 330,000 more viewers than NBC's Today show, which means for the whole week, they were up by a hair - 13,000 viewers.  Some 5.147 million people watched GMA while 5.134 million tuned in to Today.

That's the first time ABC has beat NBC in the morning since December 1995 when the ABC hosts were Joan Lunden and Charlie Gibson and NBC had Katie Couric and Bryant Gumbel.  A long time ago, indeed.

There are a number of factors contributing to the upset.  For one, NBC's prime-time line-up is suffering while ABC's is doing well (though it's trailing CBS).  That means people tuning in at night, keep their TV's on ABC and wake up to GMA.

Also, last week was ABC host Robin Roberts' return from vacation.

Finally, Ann Curry has not been a favorite since she took over for Meredith Vieira on the Today show.  Vieira was a favorite and Curry is not.  It's even been rumored that Curry is not popular among her co-workers, which could spill over onto the set.

Having seen a bit of Good Morning America today I was pleasantly surprised.  An interview George Stephanopoulos conducted with Julie Louis-Dreyfus about her new HBO show, Veep, was quite entertaining.  (More about Veep in a coming post.)

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