Thursday, June 28, 2012
ABC Daytime Ratings Watch: Week of June 18th
During the week of June 18th, Nielsen reports that 2.19 million watched The Chew. That's down 9% from last year when All My Children was on, but it's up from 2.13 the previous week and a further increase from the weeks prior to that. The Chew has gained 34% among women 18-34 in the past year. ABC has to be happy about that because they are after a young audience.
The Talk, however, continues to creep up on The View. Though not head to head competitors, the two programs are in competition with each other because they are similar and ABC has been taking it on the chin since The View used to be absolutely dominant in daytime.
For the week in question, The View had 3.18 million viewers, down 10 percent from the comparable week last year. The Talk had 2.28 million, up 8% from last year. So, the gap is closing.
The Revolution, now canceled, had a measly 1.21 million viewers, 46% fewer than its predecessor One Life to Live last year.