Friday, June 1, 2012
Ratings Decline of ABC's The Chew & Revolution Now Affecting The View
During the week of May 21st, The Chew had 2.18 million viewers, just a smidge higher than the previous week's 2.13. That's also well below last year's ratings for All My Children, which drew 2.40 million people. The difference is 9% and, more significantly, a 21% decrease with women between 18 and 49.
The Revolution, now canceled and limping to its grave, had 1.31 million viewers, 47% below One Life to Live at the same time a year ago (2.50 million).
As mentioned, even the The View is now suffering due to ABC's poor programming decisions. While it had 3.22 million viewers, the highest in daytime, there was a 13% decrease from last year and 16% fewer women 25-54 are watching.
The Talk on CBS, on the other hand, is narrowing the gap and has grown its audience 16 percent since last year, 17% among women 25-54.
Now ABC suits must be worried!