Friday, February 17, 2012

The Revolution Fizzling, The Chew Holding its Own in Ratings

Ratings for The Revolution on ABC last week, its fourth week in the time slot previously held by One Life to Live, averaged 1.52 million viewers (versus 1.44 million one week earlier), a 43% drop from the OLTL audience a year ago. compared to year-ago occupant One Life to Live. 
The Revolution is way behind The Talk on CBS, which drew 2.18 million people.

The Chew is doing somewhat better.  It had 2.38 million viewers last week, compared with 2.23 million during the previous week. Compared to All My Children, The Chew is still not doing as well as AMC which had 2.57 million viewers at this time last year.  Significantly, with women 18-49, The Chew is behind by 13%, 8% with women 25-54. Results were equal among women 18-34.

And, here are the demographic breakdowns:
Women 25-54:
The Talk (CBS): 1.1/ 7, The Chew (ABC): 1.1/ 6, The Revolution (ABC): 0.7/ 4

Women 18-49:
The Talk (CBS): 0.9/ 5, The Chew (ABC): 0.7/ 5, The Revolution (ABC): 0.5/ 3

Women 18-34:
The Chew (ABC) and The Talk (CBS): 0.5/ 3 each, The Revolution (ABC): 0.4/ 2

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