AdAge is reporting that 30-second commercials for the Oscars on ABC, now with Billy Crystal (February 26th), will cost up to $1.7 million.
That's not as much as Super Bowl XLVI spots going for $3.5 for the game to air in February 5th on NBC, but it's in keeping with last year's Oscar prices.
According to AdAge, "The ad price suggests ratings for last year's event haven't thrown off
potential sponsors. Approximately 37.9 million viewers tuned in to see 'The
King's Speech' win in the Best Picture category on ABC's 2011..., according to Nielsen. In 2010, however, approximately 41.7
million tuned in to see 'The Hurt Locker' take the evening."
Personally, I'm surprised this year isn't outpacing last year since Crystal will undoubtedly be a better host than last year's duo of Anne Hathaway and James Franco. One factor is the movies, though. This hasn't exactly been a banner year for Hollywood. Though there are still some big films yet to be released, I can't think of a shoe-in Oscar contender released to date.
So far the pictures in the running are: "J. Edgar" from Clint Eastwood, "My Week with Marilyn" about Marilyn Monroe starring Michelle Williams, "The Ides of March" and "The Descendants," both from George Clooney, "The Iron Lady" with Meryl Streep (about Margaret Thatcher), "We Bought a Zoo" from Cameron Crowe with Scarlett Johansson and Matt Damon, and Aaron Sorkin's latest Brad Pitt film, "Moneyball."