Friday, July 27, 2012

Daytime Talk Ratings for Week of July 16

ABC's daytime line-up is not doing any better now that Good Afternoon America (GAA) has replaced The Revolution.

In only it second week, GAA drew only 1.79 million viewers, 36% fewer than One Life to Live a year ago and 48% fewer in the women 18-49 demo.

I would bet that there is little or no talk among ABC executives these days that GAA should replace General Hospital.

The Chew has been flat this summer, which can't be helping GAA which precedes it on the schedule.  Last week, The Chew had 2.17 million viewers, a negligible difference from the previous week's 2.12 million.

The View had a good week with 3.25 million viewers, up from 3.06 million.

Finally, over at CBS, The Talk is no longer enjoying the surge that occurred in previous weeks.  It had 2.02 million viewers last week, down slightly from 2.02 million.

None of these shows, it's worth noting, is doing particularly well in the demographic daytime programmers are after - women 18-34.  In that category, The View had 215,000 viewers while The Chew had 168,000.  GAA had 142,000 while The Talk had a paltry 102,000.

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