Friday, July 27, 2012

Good Morning America Beats Today - Again

ABC News' Good Morning America ranked No. 1 in both total viewers (4.598 million) and adults 25-54 (1.737 million) for week of July 16, 2012, according to Nielsen Media Research, representing the first time in nearly 17 years that GMA took the top spot in both measures - since w/o 9/11/95.  GMA tied NBC's Today (1.737 million) for the week in Adults 25-54.
Good Morning America won the week in total viewers (4.598 million), ranking No. 1 for the 4th consecutive week and for the 8th time in the last 15.  With a 4-week run at No. 1, GMA has delivered its longest total viewer streak at No. 1 in more than 17 years - matching another 4-week streak from w/o 4/24 through w/o 5/15/95.  GMA outran NBC's Today (4.245 million) by a wider margin than the previous week (+353,000 vs. +342,000 on w/o 7/9/12) to post its largest margin of victory in more than 17 years - since w/o 5/15/95.   
For the 2nd week in a row, GM outdrew Today in total viewers in all 5 head-to-head telecasts (Mon: +586,000, Tues: +432,000, Wed: +297,000, Thurs: +455,000 and Fri: +5,000).  In fact, GMA has  out-delivered Today for 11 consecutive days (7/6 - 7/20/12), posting GMA's longest stretch of consecutive single-day total viewer wins in more than 17 years - since a 19-day run from 4/26 - 5/22/95.  Further, in sweeping Today, GMA owned the top 5 most-watched telecast of the week for the first time in more than 17 years - since w/o 5/1/95.  
In addition, GMA ranked No. 1 in Adults 25-54 in 3 of 5 days during the week (Mon: +89,000, Tues: +60,000 and Wed: +1,000), marking the first time in nearly 17 years that "GMA" beat Today in 3 head-to-head telecast during the week in the key adult news demo - since w/o 11/27/95.  For the 2nd straight week, GMA held the week's top telecast in adults 25-54 (1.867 million on Tuesday, 7/17/12).  This represents the first time in more than 7 years that GMA staked claimed to the week's No. 1 telecast in both total viewers and adults 25-54 - since w/o 5/16/05. 

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