Friday, May 18, 2012
The Chew Watch: ABC Daytime Ratings
During the week of May 7, Nielsen reports The Chew ratings continue to be bad. There were 2.09 million viewers during that week, up slightly from 2.08 million the week earlier. Measured against AMC's number of 2.30 million for the corresponding week last year, it's looking like ABC made a big mistake. The huge disparity, growing each week, means that even with the cost savings of producing a drama vs. a talk show the network is losing big.
ABC's entire daytime lineup is suffering and viewers are flocking to CBS where The Talk continues to pick up steam. It's grown 9% over the past year and had 2.19 million viewers last week. It's not The View, which drew 3.30 million, but it's growing and that's what advertisers like to see.
The Revolution, by the way, had a scant 1.22 million viewers for the week in question, down 53% from the 2.58 million One Life to Live drew a year ago. What were those high paid execs thinking?