For the week of May 7, 2012, the 2nd full week of the May Sweep,
ABC News' "Good Morning America" drew 5.180 million Total Viewers to
rank No. 1 for the 3rd time in the last 5 weeks, according to
Fast National Preliminary Live + Same Day Nielsen data. "GMA"
outperformed NBC's "Today" (5.120 million) by +60,000 Total Viewers.
Additionally, Goodmorningamerica.com has expanded its lead and in April,
had 17 million more unique users than Today.com.
"GMA"
trailed "Today" last week by only -138,000 Adults 25-54 (2.065 vs.
2.203 million), the 2nd-smallest demo gap between the two programs in
nearly 7 years - since the week of 8/15/05.
"GMA"
improved week to week in Total Viewers (5.180 million vs. 5.168
million) and in Adults 25-54 (2.065 vs. 2.054 million), while NBC's
"Today" posted losses (-2%/-3%).
For the 2nd
week in a row and the 5th time in the last 6 weeks, "GMA" improved on
its year-ago performance in both Total Viewers (+5%) and Adults 25-54
(+12%) - 4.922 million and 1.843 million, respectively, in w/o 5/9/11.
"Today" was down by double digits (-10%/-12%) year to year.
For
the 2 time in the last 3 weeks, "GMA" was No. 1 on 3 of 5 days of the
week, beating "Today," by +202,000 on Tuesday (5.334 vs. 5.132 million),
by +217,000 on Wednesday (5.316 vs. 5.099 million) and by +389,000 on
Friday (5.346 vs. 4.957 million). In addition, "GMA's" Friday airing
ranked as the most-watched morning newscast of the week. This marked
the 3rd week in a row and the 4th time in the last 5 weeks that "GMA"
owned the week's most-watched morning telecast.
Additionally,
"GMA" ranked No. 1 in the key adult news demo on Friday (5/11/12)
beating "Today" by +52,000 (2.160 million vs. 2.108 million).
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