Tuesday, May 15, 2012

GMA Beats Today Again

For the week of May 7, 2012, the 2nd full week of the May Sweep, ABC News' "Good Morning America" drew 5.180 million Total Viewers to rank No. 1 for the 3rd time in the last 5 weeks, according to Fast National Preliminary Live + Same Day Nielsen data.  "GMA" outperformed NBC's "Today" (5.120 million) by +60,000 Total Viewers. Additionally, Goodmorningamerica.com has expanded its lead and in April, had 17 million more unique users than Today.com.

"GMA" trailed "Today" last week by only -138,000 Adults 25-54 (2.065 vs. 2.203 million), the 2nd-smallest demo gap between the two programs in nearly 7 years - since the week of 8/15/05.  

"GMA" improved week to week in Total Viewers (5.180 million vs. 5.168 million) and in Adults 25-54 (2.065 vs. 2.054 million), while NBC's "Today" posted losses (-2%/-3%).

For the 2nd week in a row and the 5th time in the last 6 weeks, "GMA" improved on its year-ago performance in both Total Viewers (+5%) and Adults 25-54 (+12%) - 4.922 million and 1.843 million, respectively, in w/o 5/9/11. "Today" was down by double digits (-10%/-12%) year to year.

For the 2 time in the last 3 weeks, "GMA" was No. 1 on 3 of 5 days of the week, beating "Today," by +202,000 on Tuesday (5.334 vs. 5.132 million), by +217,000 on Wednesday (5.316 vs. 5.099 million) and by +389,000 on Friday (5.346 vs. 4.957 million).  In addition, "GMA's" Friday airing ranked as the most-watched morning newscast of the week.  This marked the 3rd week in a row and the 4th time in the last 5 weeks that "GMA" owned the week's most-watched morning telecast.   

Additionally, "GMA" ranked No. 1 in the key adult news demo on Friday (5/11/12) beating "Today" by +52,000 (2.160 million vs. 2.108 million). 

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