Friday, January 27, 2012

First Week of ABC's The Revolution is no 1776

The debut week of The Revolution on ABC, One Life to Live's replacement, cost the network 37 percent of its viewers compared with the same week last year.

The program started with a scant 1.68 million viewers for the week of January 16th.  The numbers were even worse in the targeted female demographics.  The new show was off by 43% among women 25-54 and 40% with women 18-49 and 18-34.

In related news, The Chew, The Revolution's lead-in and the replacement for All My Children, had 2.44 viewers and a 1.0 rating/6 share with women 35-54; .7/5 with women 18-49, and .5/3 with women 18-34.  The previous week, 2.56 million people watched The Chew.

A good way to look at these ratings is to look at the audience figures for The View, which is a daytime blockbuster in comparison.  That show draws 3.67 million viewers per week.

ABC isn't the only network with little watched talk shows.  The Talk on CBS had 2.39 million viewers last week.

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